How to Manage Product Content in a CMS
IntermediateQuick Answer
TL;DR
Managing product content in a CMS involves defining structured content schemas for product attributes (name, description, images, specifications, pricing), establishing a clear separation between product data managed in a commerce platform or PIM and editorial content managed in the CMS, and building workflows for content creation, review, and publishing. The key is treating product content as structured data rather than free-form text, enabling reuse across channels.
Key Takeaways
- Define separate fields for short description, long description, features, specifications, and SEO metadata
- Transactional data (price, inventory) stays in the commerce platform; editorial content lives in the CMS
- Structured product content enables reuse across web, mobile apps, marketplaces, and print catalogs
- Product content workflows often require input from copywriting, photography, and SEO teams
- PIM systems like Akeneo or Salsify manage product data at scale for large catalogs