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How to Manage Content for Multiple Websites in One CMS

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TL;DR

Managing multiple websites in one CMS requires a multi-site content architecture: use shared content types for common elements (headers, footers, legal pages), site-specific schemas for unique content, a site identifier field to filter content per site, and role-based permissions so each site's team only sees their content. Your CMS API should support filtering by site, and each frontend build should pull only the relevant content.

Key Takeaways

  • Choose between a shared dataset with site-tagging or separate datasets per site based on how much content is shared
  • Add a `site` identifier field to every document so API queries can filter content per site
  • Define global content types (navigation, legal, settings) that all sites reference
  • Use role-based permissions to restrict each site's editors to their own content
  • Configure separate preview environments and deployment pipelines per site